Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Mar, May, Jul, Sep, Oct
Tuition Fees
RM67,950
Course Structure
- Introduction to Mass Communication
- Social Psychology for Communication
- Media, Culture and Society
- Professional Development & Leadership Skills
- Principles of Advertising
- Introduction to Corporate Communication
- Introduction to Creative Media
- Organisational Communication
- Oral Communication
- Writing and Referencing
- Principles of Journalism
- Communication Theories
- Intercultural Communication
- Communication Law
- Research Methodology
- Specialisations (4 subjects)
- Undergraduate Seminar
- Final Year Project (Part 1 & 2)
- Internship
- Multimedia & Web Design (Elective)
- Specialisations (3 subjects)
Specialisation:
Corporate Communication:
- Corporate Identity and Brand Packaging
- Event Management
- Public Relations Management
- Public Relations Campaign Skills: Theory & Strategy
- Public Relations Writing
- Media Relations
- Crisis Communication and Management
Advertising Media Management:
- Creative Industries
- Consumer Behaviour
- Integrated Marketing Communication
- Interactive Media Promotions
- Media Planning and Buying
- Principles of Marketing
- Strategic Brand Management
Journalism & Broadcasting:
- Broadcast Media Production
- Citizen Journalism and Participatory Culture
- Creative Industries
- Digital Photography and Imaging
- Print and Broadcast Journalism
- Radio Production
- Writing for the Screen
Visual Communication:
- Broadcast Media Production
- Corporate Identity and Brand Packaging
- Design Fundamental
- Digital Photography and Imaging
- Principles of Marketing
- Publication Design
- Visual Concepts and Ideation
Entry Requirements
- STPM: 2 Principal Passes
- GCE A Level: 2 Principal Passes
- UEC: 5 Credits (5Bs) inclusive of a Credit in English
- Diploma: Pass with min. CGPA of 2.00
- Foundation Studies: Pass
Estimated Fees
Application fees (non-refundable)
RM600
Tuition fees
RM67,950
Other miscellaneous fees
RM5,700
Discounts & scholarships
-RM800
Total payable amount
RM73,450
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM2,000