Bachelor of Arts (Hons) in Public Relations

UOW Malaysia KDU Penang University College

George Town, Pulau Pinang, Malaysia

Quick Facts

Duration

3.5 years

Mode

Full-time, On-campus

Intake

Jan, Mar, May, Jul, Sep, Oct

Tuition Fees

RM54,060

Course Structure

Year 1

Corporate Communication
Media, Culture and Society
Public Speaking
Writing and Referencing
Principles of Public Relations
Customer Oriented Communication
Theories, Roles and Models of Public Relations
Media Strategy Planning
Digital Photography

Year 2

New Media Marketing
Communication and Media Research
Event Management 1
Planning and Managing Public Relations Campaign
Public Opinion and Persuasion
Event Management 2
Writing for Public Relations
Social, Legal and Ethical Issues
Brand Management

Year 3

Corporate Social Responsibility
Web Design and Development
Crisis Management
Digital Content Creation
Public Relations in Practice
Undergraduate Project/Dissertation 1 & 2
Public Relations Seminar
Industrial Training

Entry Requirements

Entry Requirements

STPM: 2 Principal Passes of a Credit in English at SPM level
GCE A Level: 2 Principal Passes
UEC: 5 Credits (5Bs) inclusive of a Credit in English
Diploma: Pass with min. CGPA of 2.00
Foundation/Matriculation: Pass with min. CGPA of 2.00
Australian Matriculation/Foundation: ATAR score of 55

Estimated Fees

Application fees (non-refundable)

RM900

Tuition fees

RM54,060

Other miscellaneous fees

RM5,850

Discounts & scholarships

-RM2,300

Total payable amount

RM58,510

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