Bachelor of Arts (Hons) in Public Relations

UOW Malaysia KDU Penang University College

George Town, Pulau Pinang, Malaysia

Quick Facts

Duration

3.5 years

Mode

Full-time, On-campus

Intake

Jan, Mar, May, Jul, Sep, Oct

Tuition Fees

RM54,060

Course Structure

  • Corporate Communication
  • Media, Culture and Society
  • Public Speaking
  • Writing and Referencing
  • Principles of Public Relations
  • Customer Oriented Communication
  • Theories, Roles and Models of Public Relations
  • Media Strategy Planning
  • Digital Photography
  • New Media Marketing
  • Communication and Media Research
  • Event Management 1
  • Planning and Managing Public Relations Campaign
  • Public Opinion and Persuasion
  • Event Management 2
  • Writing for Public Relations
  • Social, Legal and Ethical Issues
  • Brand Management
  • Corporate Social Responsibility
  • Web Design and Development
  • Crisis Management
  • Digital Content Creation
  • Public Relations in Practice
  • Undergraduate Project/Dissertation 1 & 2
  • Public Relations Seminar
  • Industrial Training

Entry Requirements

  • STPM: 2 Principal Passes of a Credit in English at SPM level
  • GCE A Level: 2 Principal Passes
  • UEC: 5 Credits (5Bs) inclusive of a Credit in English
  • Diploma: Pass with min. CGPA of 2.00
  • Foundation/Matriculation: Pass with min. CGPA of 2.00
  • Australian Matriculation/Foundation: ATAR score of 55

Estimated Fees

Application fees (non-refundable)

RM900

RM500

  • PROMO

Tuition fees

RM54,060

Other miscellaneous fees

RM5,850

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM59,610

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