Bachelor of Science in Marketing

University of Southampton Malaysia

Iskandar Puteri, Johor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Sep

Tuition Fees

RM115,500

Course Highlights

Gain in-depth understanding of advanced marketing concepts
Option to focus on entrepreneurship in Year 2 and Year 3 with modules such as Entrepreneurship Management and New Venture Development
Ranked #80 in the QS World University Rankings 2025, making it the top UK university in Malaysia
Inter-campus transfer options available to the UK campus

Course Structure

Year 1

Introduction to Accounting and Finance
Introduction to Management
Introduction to Marketing
Marketing Strategy
Foundations of Business Analytics OR Management Analysis

Optional modules:

Analytics Implementation I: Spreadsheets and Databases
Commercial Law
Digital Technologies in Business
Ideas that shape the contemporary world
work, change and organisations

Year 2

Consumer Behaviour
Digital Marketing
Foundations of Marketing Analytics
Entrepreneurial Marketing
Marketing Communications and Media Management
Marketing Research

Optional modules:

Entrepreneurial Management
Human Resource Management
Management Ethics
European Business Environments
Making Successful Decisions
Prescriptive Analytics II: Simulation Business

Year 3

Dissertation, or Marketing Practice Based Dissertation
Measuring Marketing Effectiveness
Services Marketing
Advanced Marketing Analytics
Strategic Brand Management
Advanced Digital Marketing

Optional modules:

Corporate Social Responsibility and Sustainable Business
New Venture Development
Project Management
Risk Management

Entry Requirements

Entry Requirements

A-level: BBB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
IB Diploma: Pass with 30 points overall, 15 at Higher Level, with Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
STPM: BBB including Mathematics; excluding General Studies
UEC: BBBBB (Grade B4 and above only), including Mathematics
Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis

English Requirements

IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM115,500

Discounts & scholarships

-RM2,300

Total payable amount

RM113,200

You save RM2,300 when you apply with EduAdvisor!

Other savings

Up to RM7,700