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Bachelor of Communication (Honours) Public Relations

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak , Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jun, Oct

Tuition Fees

RM48,100

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Course Highlights

  • This programme emphasises in-depth understanding of communication and the media industry
  • You will learn to produce media kits, news releases, social media content and audio-visual presentations, as well as learn to organise campaigns, press conferences, events and exhibitions
  • Top 3 in Graduate Employability at the Talentbank National Graduate Employability Index 2023
  • Ranked #160 in QS Asia University Rankings 2024 and #301-350 in THE Asia University Rankings 2024

Course Structure

  • Advertising Copy Writing
  • Co-curriculum
  • Communication Skills in Public Relations
  • Communicative English
  • Design for Media
  • Elective Unit
  • Interpersonal Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Media Planning
  • MPU1
  • MPU3
  • Public Relations
  • Public Relations Writing
  • Sun Zi's Art of War and Business Strategies
  • Advanced Public Relations Writing
  • Brand Management
  • Communication Research Methods
  • Communication Theories
  • Corporate Social Responsibility
  • Creative Strategy for Advertising
  • Crisis Management in Public Relations
  • Digital Communication Technology
  • Integrated Marketing Communication
  • Media Law and Ethics
  • MPU1
  • National Language/Other Languages
  • Event Management
  • Event Planning
  • Final Year Project 1
  • Final Year Project 2
  • Industrial Training
  • Organisational Communication
  • Public Relations Practices
  • Social Media for Public Relations

Choose 1:

  • Advertising and Promotion
  • Computer Systems and Applications
  • Customer Relationship Management
  • Industrial Relations
  • Information Systems
  • Introduction to Multimedia
  • Service Management

Entry Requirements

  • STPM: Minimum 2 Passes of Grade C including credit in SPM English Language
  • A Level: Minimum 2 Passes of minimum Grade D (AND must have a pass in English language at SPM/equivalent)
  • UEC: Grade B in 5 subjects including credit in SPM English Language/Grade B in UEC English Language/equivalent
  • SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 relevant subjects (AND must have a pass in English language at SPM/equivalent)
  • CPU: Average of 70% in 2 relevant subjects (and 4 other subjects) (AND must have a pass in English language at SPM/equivalent)
  • UTAR Foundation:
    • Foundation in Arts
    • Foundation in Science
  • Matriculation/Foundation from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
  • Diploma/Advanced Diploma from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
  • Other equivalent qualifications recognized by the Malaysian Government: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
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Estimated Fees

Application fees (non-refundable)

RM60

RM0

  • PROMO
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Tuition fees

RM48,100

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Total payable amount

RM48,100

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