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Bachelor of Communication (Honours) Advertising

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak , Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jun, Oct

Tuition Fees

RM48,500

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Course Structure

  • Communication Theories
  • Creative Thinking
  • Design for Media
  • Design Fundamentals
  • Elective I
  • Elective II
  • English for Mass Communication
  • History of Advertising
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising
  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum
  • Communication Research Methods
  • Digital Advertising
  • Digital Communication Technology
  • Media Planning
  • MPU1
  • National Language/Other Languages
  • Public Speaking
  • Sun Zi's Art of War and Business Strategies
  • Web Page Design
  • Industrial Training
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1
  • MPU3

Elective I (Choose 1):

  • Computer Systems and Applications
  • Introduction to Multimedia

Elective II (Choose 1):

  • Positive Psychology
  • Consumer Behaviour

Entry Requirements

  • STPM: 2 Grade C including credit in SPM English Language
  • A Level: Minimum 2 Passes of minimum Grade D (and must have a pass in English language at SPM/equivalent)
  • UEC: Grade B in 5 subjects including credit in SPM English Language/Grade B in UEC English Language/equivalent
  • SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 relevant subjects (AND must have a pass in English language at SPM/equivalent)
  • CPU: Average of 70% in 2 relevant subjects (and 4 other subjects) (AND must have a pass in English language at SPM/equivalent)
  • UTAR Foundation:
    • Foundation in Arts
    • Foundation in Science
  • Foundation from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent
  • Matriculation Certificate, Ministry of Education: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
  • Diploma, Tunku Abdul Rahman University College (TAR UMT): Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
  • Diploma from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
  • Diploma in Media Studies/equivalent: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
  • Other equivalent qualifications recognised by the Malaysian Government: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
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Estimated Fees

Application fees (non-refundable)

RM60

RM0

  • PROMO
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Tuition fees

RM48,500

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Total payable amount

RM48,500

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