Bachelor of Business Administration (Honours) Majoring in Digital Marketing

Universiti Tun Abdul Razak (UNIRAZAK)

Jalan Tun Razak, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Nov

Tuition Fees

RM34,650

Learn new marketing strategies, emerging technologies, and progressive marketing tools that are commonplace in digital media networks
Employability and partnership focus curriculum, with the aim of being top of mind choice for employers and achieve 100% employability for its graduates
Situated at the heart of KL City Centre, accessible via LRT and adjacent to shopping malls and famous hangout spots
UROX, UNIRAZAK’s dedicated teaching and learning digital platform, allows students’ the flexibility to learn anytime and anywhere

General Courses by MOHE:

Tamadun Islam dan Tamadun Asia (TITAS)
Hubungan. Etnik
Malaysian Studies
Thinking Skills/Bahasa Kebangsaan A
Introduction to the Malaysian Constitution
Melayu Komunikasi 2 (International)
Co-curriculum (Professional Event Management/Community Engagement & Volunteering)

University Courses:

Program Core Courses:

School Core Courses:

Elective Courses (Choose 4 courses):

STPM:
- Pass with a minimum of Grade Point of 2.00 in any TWO (2) subjects and a pass in Mathematics and English at SPM level
- The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A Level:
- Pass with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification
Matriculation/Foundation/Pre-university:
- Pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government
STAM:
- Pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level
- The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
UEC:
- Pass with minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English
Diploma:
- A Diploma with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government
Intenational Baccalaureate (IB):
- Pass with minimum score of 30 points
Others:
- Other equivalent qualifications recognised by MQA/Malaysian Government
  - Diploma Kolej Vokasional (DVM)
  - Executive Diploma UM
  - APEL (Accreditation of Prior Experiential Learning)
Additional Requirements:
- Credit in Mathematics at SPM level