Bachelor of Arts (Hons) Mass Communication

UCSI University

Cheras, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, May, Jul, Sep

Tuition Fees

RM69,950

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Course Structure

Year 1

Introduction to Mass Communication
Basic Photography
Visual Communication
Introduction to Public Speaking
Introduction to Video Production
Fundamentals of Management
Writing For Mass Communication
University Life (MPU-U2)
Co-operative Placement 1
Extra-curricular Learning Experience 1 (MPU - U4)

Year 2

Creative Content Development
Mass Communication Research 1
Design & Thinking
New Media Studies
Co-operative Placement 2
Extra-curricular Learning Experience 2 (MPU - U4)

Year 3

Media, Law & Ethics
Entrepreneurship
Alternative Voices and Issues in Mass Communication
Mass Communication Project
Mass Communication Research 2
Cooperative Placement 3
Extracurricular Learning Experience 3 (MPU - U4)

Electives

Major Electives - Choose 3:

Introduction to Advertising
Film Studies
Introduction to Public Relations
Introduction to Journalism
Fundamentals of Marketing

Free Elective - Choose 3:

Video Editing
New Media Production and Strategies
Corporate Social Responsibility and Event Management
Pop Culture
Advertising Campaign
Introduction to Psychology
Organisational Behaviour
Introduction to Political Science
Critical Issues
Future Directions, Future Casting
Thinking and Being

Mass Communication Pathways - Choose One Pathway: Pathways (to be taken in Year 2 and Year 3)

Film & Television Pathway Courses - (Students are required to take all 6 courses including capstone course+1 additional course from other pathway):
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- Scriptwriting
- TV Production (CAPSTONE COURSE)

Journalism Pathway Courses - (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3):

Journalism - (Students are required to take all 6 courses including capstone course+1 additional course from other pathway):
- Photojournalism
- Editing
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications - Pathway Courses - (Students are required to take all 6 courses including capstone course+1 additional course from other pathway):

Creative Copywriting
Marketing Strategies
Brand Communication
Consumer Behavior
Media Planning & Management
Integrated Marketing Communication Campaign (CAPSTONE COURSE)

Entry Requirements

STPM/A Level: Grade C (GPA 2.0) in any TWO subjects or its equivalent; or a minimum grade of Jayyid in STAM or its equivalent and pass English at SPM/O Level
UEC: A minimum of 5 credits B6 including English. Applicant without credit in English (UEC) but obtained credit in English (SPM) qualified for enrolment.
International Baccalaureate: Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer - Year 1)
Matriculation: A minimum CGPA of 2.0 and credit in English at SPM or its equivalent
Australia Year 12: Minimum mark of 60%
Canadian Pre-U: Minimum mark of 60%
UCSI Foundation in Arts: Completed (minimum CGPA 2.0/4.0)
Diploma or equivalent: Completed (minimum CGPA 2.0/4.0)
Diploma in Media & Communication or equivalent: Completed (minimum CGPA 2.0/4.0)
Diploma in Psychology: Completed (minimum CGPA 2.0/4.0)

English Requirements

MUET: Band 3
SPM English Language: Grade B+
SPM English Language 1119/O Level/IGCSE: Grade C
UEC English Language: Grade A2
In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

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