Bachelor of Arts (Hons) Marketing

UCSI University

Cheras, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, May, Jul, Sep

Tuition Fees

RM68,790

Course Structure

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Introduction to Digital Marketing
  • Statistics and its Applications
  • Co-Operative Placement 1
  • Business Research Method
  • Sales Management
  • Marketing Processes
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Consumer Behaviour
  • Co-Operative Placement 2
  • Internet and SEO Marketing
  • Management Science
  • Marketing Analytic
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • Strategic Management
  • Co-Operative Placement 3
  • Integrated Marketing Communications
  • International Sustainable Marketing
  • System Thinking for Sustainable Development in Business

Electives 1 (Choose one):

  • Sustainability in Business
  • Introduction to Branding

Electives 2 (Choose one):

  • Introduction To Public Relations
  • International Trade
  • Social Media Marketing

Electives 3 (Choose one):

  • Leadership
  • Retail Brand Management

Entry Requirements

  • UCSI Foundation year: Pass, with a minimum CGPA of 2.0
  • STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
  • A Level: Minimum 2 principals (D)
  • UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
  • National Matriculation: Minimum CGPA of 2.0
  • International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
  • Canadian Pre-U: Minimum average of 60% in 6 subjects
  • AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects
  • Other qualifications deemed equivalent to STPM/A Level by Malaysian Qualifications Agency: Minimum overall average of 60%
  • Diploma (business-related): Minimum CGPA of 2.0
  • Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis
  • MUET: Band 3
  • SPM English Language: Grade B+
  • SPM English Language 1119/O Level/IGCSE: Grade C
  • UEC English Language: Grade A2
  • IELTS: Band 5.5
  • TOEFL iBT: 46
  • Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.

Estimated Fees

Application fees (non-refundable)

RM400

RM200

  • PROMO

Tuition fees

RM68,790

Other miscellaneous fees

RM5,890

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM74,580

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Other savings

Up to RM5,005

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