Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, May, Jul, Sep
Tuition Fees
RM68,635
Course Structure
- Fundamentals of Marketing
- Business Information System
- Introduction to Branding
- Organisational Behaviour
- Microeconomics
- Statistics and its Application
- Fundamentals of Advertising
- Macroeconomics
- Co-operative Placement 1
- Introduction to Digital Marketing
- Visual Communication
- Sales Management
- Co-Operative Placement 2
- Writing for Mass Communication
- Management Ethics
- Marketing Processes
- Business Research Methods
- Consumer Behaviour
- Business Accounting
- Cross Cultural Management
- Internet and SEO Marketing
- Social Media Marketing
- Strategic Advertising Management
- Integrated Marketing Communications
- Strategic Brand Management
- Service Marketing
- Retail Brand Management
- Advertising Media Planning
- Co-Operative Placement 3
Elective 1 (Choose one):
- Basic Photograph
- Introduction To Public Relations
Elective 2 (Choose one):
- Entrepreneurship
- Managing People
Elective 3 (Choose one):
- Strategic Marketing
- Current Issues in Marketing
- Leadership
- International Trade
Entry Requirements
- UCSI Foundation year: Pass, with a minimum CGPA of 2.0.
- STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
- A Level: Minimum 2 principals (D) in TWO subjects
- UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
- National Matriculation: Minimum CGPA of 2.0
- International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
- Canadian Pre-U: Minimum average of 60% in 6 subjects
- AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects
- Other qualifications deemed equivalent to STPM/A Level by Malaysian Qualifications Agency: Minimum overall average of 60%
- Diploma: Minimum CGPA of 2.0
- Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis
Entry Requirements for Foundation Year:
- SPM: Pass SPM with minimum 5 credits
- O Level: Minimum 5 credits (C)
- UEC: Pass UEC with minimum 3 credits (B6)
- Other qualifications deemed equivalent to STPM/A Level by Malaysian Qualifications Agency: Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)
- Other qualifications deemed equivalent to SPM/O Level by Malaysian Qualifications Agency: Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)
- MUET: Band 3
- SPM English Language: Grade B+
- SPM English Language 1119/O Level/IGCSE: Grade C
- UEC English Language: Grade A2
- IELTS: Band 5.5
- TOEFL iBT: 46
- Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.
Estimated Fees
Application fees (non-refundable)
RM400
RM200
Tuition fees
RM68,635
Other miscellaneous fees
RM5,890
Discounts & scholarships
-RM300
Total payable amount
RM74,425
You save RM500 when you apply with EduAdvisor!
Other savings
Up to RM4,672