Diploma in E-Marketing
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
2 years
Mode
Full-time, On-campus
Intake
Jun, Nov
Tuition Fees
RM19,200
Course Highlights
- Provides you with the skills and knowledge to apply e-commerce technologies to marketing
- Easily progress to Year 2 of Degree in Marketing at TARUC, a dual award programme with Coventry University, UK
- Over 28,000 students in 6 campuses across Malaysia
- Rated 'Berdaya Saing (Competitive)' in the latest SETARA rating
Course Structure
- Principles of Accounting
- Economics
- Quantitative Studies
- Introduction to Business
- IT Fundamentals and Applications
- Organisation Behaviour
- Fundamentals of Marketing
- Introduction to E-Commerce
- Introduction to Data Mining
- Principles of Management
- Internet Retailing and Services
- Fundamentals of Finance
- Workplace Communication
- Introduction to Business Analytics
- Consumer Insight and Behaviour
- Social Media Marketing
- Introduction to Human Resource Management
- Marketing Research
- Introduction to Cybersecurity
- Ethics for Business
- Setting Up An Online Business
- Entrepreneurship
- E-Customer Relationship Management
- Digital and Business Transformation
- Principles of Supply Chain Management
Entry Requirements
- SPM: 3 Credits in the relevant subjects
- O Level: 3 Grade C in the relevant subjects
- UEC: 3 Grade B in the relevant subjects
- Certificate:
- Relevant certificate accredited by MQA OR
- Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government
- Compulsory subjects:
- SPM pass/O Level grade E (pass) in Mathematics/UEC grade C in one Mathematics subject
- SPM pass/O Level grade E (pass)/UEC grade C in English Language
- Note:
- SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
- Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
- Equivalent qualifications/qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Estimated Fees
Application fees (non-refundable)
RM60
RM0
Tuition fees
RM19,200
Total payable amount
RM19,200
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