Bachelor of Public Relations (Honours)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jun
Tuition Fees
RM36,600
Course Highlights
- Develop practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material
- Over 28,000 students in 6 campuses across Malaysia
- Professionally driven, industry-relevant and entrepreneurship-focus programmes
- Rated 'Berdaya Saing (Competitive)' in the latest SETARA rating
Course Structure
- Introduction to Communication Theories
- Introduction to Public Relations
- Public Speaking for PR
- Public Relations Strategies & Tools
- Public Relations Writing
- Public Opinion & Persuasion
- Media Law & Ethics
- Media Relations
- Communication Research Methods
- Theories, Roles & Models of PR
- PR and New Media
- Writing Strategy
- Globalisation & Communication OR Socio-Cultural Communication
- Advanced PR Writing
- Introduction to Integrated Marketing Communication OR Publication for PR
- PR Campaign Planning & Management
- Statistical Analysis for Communication
- Crisis Management in PR
- Introduction to Organisational Communication OR Psychology for Communication
- Multimedia Tools for PR
- Public Relations Project I
- Public Relations Project II
- PR Practices in Malaysia
- Introduction to Corporate Communication
- Industrial Attachment
Entry Requirements
- STPM:
- Minimum Grade C in 2 relevant subjects AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- A Level:
- Minimum Grade D in 2 relevant subjects AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- UEC:
- Grade B in 5 relevant subjects AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- Other Institution of Higher Learning (IHL):
- Relevant Foundation/Diploma accredited by MQA AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- TAR UMT:
- Foundation in Science (Track C) AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language OR
- Relevant Diploma AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- Note:
- Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
- TAR UMT/TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
- Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Estimated Fees
Application fees (non-refundable)
RM60
RM0
Tuition fees
RM36,600
Total payable amount
RM36,600
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