Bachelor of Public Relations (Honours)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jun

Tuition Fees

RM36,600

Course Highlights

  • Develop practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material
  • Over 28,000 students in 6 campuses across Malaysia
  • Professionally driven, industry-relevant and entrepreneurship-focus programmes
  • Rated 'Berdaya Saing (Competitive)' in the latest SETARA rating

Course Structure

  • Introduction to Communication Theories
  • Introduction to Public Relations
  • Public Speaking for PR
  • Public Relations Strategies & Tools
  • Public Relations Writing
  • Public Opinion & Persuasion
  • Media Law & Ethics
  • Media Relations
  • Communication Research Methods
  • Theories, Roles & Models of PR
  • PR and New Media
  • Writing Strategy
  • Globalisation & Communication OR Socio-Cultural Communication
  • Advanced PR Writing
  • Introduction to Integrated Marketing Communication OR Publication for PR
  • PR Campaign Planning & Management
  • Statistical Analysis for Communication
  • Crisis Management in PR
  • Introduction to Organisational Communication OR Psychology for Communication
  • Multimedia Tools for PR
  • Public Relations Project I
  • Public Relations Project II
  • PR Practices in Malaysia
  • Introduction to Corporate Communication
  • Industrial Attachment

Entry Requirements

  • STPM:
    • Minimum Grade C in 2 relevant subjects AND
    • SPM Credit/O Level Grade C/UEC Grade B in English Language
  • A Level: 
    • Minimum Grade D in 2 relevant subjects AND
    • SPM Credit/O Level Grade C/UEC Grade B in English Language
  • UEC: 
    • Grade B in 5 relevant subjects AND
    • SPM Credit/O Level Grade C/UEC Grade B in English Language
  • Other Institution of Higher Learning (IHL): 
    • Relevant Foundation/Diploma accredited by MQA AND
    • SPM Credit/O Level Grade C/UEC Grade B in English Language
  • TAR UMT: 
    • Foundation in Science (Track C) AND
    • SPM Credit/O Level Grade C/UEC Grade B in English Language OR
    • Relevant Diploma AND
    • SPM Credit/O Level Grade C/UEC Grade B in English Language
  • Note: 
    • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
    • TAR UMT/TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
    • Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

Estimated Fees

Application fees (non-refundable)

RM60

RM0

  • PROMO

Tuition fees

RM36,600

Total payable amount

RM36,600

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