Bachelor of Business (Honours) in Marketing
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jun, Nov
Tuition Fees
RM37,400
Course Structure
- IT Fundamentals and Applications
- Business Communication
- Quantitative Methods
- Principles of Accounting
- Economics
- Elective I
- Elective II
- Principles of Management
- Principles of Marketing
- Consumer Behaviour
- Organisational Behaviour
- Commercial Law
- Human Resource Management
- Management Information Systems
- Principles of Finance
- Operations Management
- Case Study
- Pricing Strategy
- Product Innovation
- Strategic Planning and Management
- Marketing Insight
- Brand Building Advertising & Promotion
- Sales Management
- Digital Marketing
- International Marketing Strategy
- Entrepreneurship
- Social Commerce
- Industrial Training
- Retail Management
- Marketing Metrics
Entry Requirements
- STPM:
- Minimum Grade C in 2 relevant subjects AND
- SPM Pass/O Level Grade E (Pass) in Mathematics/UEC Grade C in one mathematics subject AND
- SPM Pass/O Level Grade E (Pass)/UEC Grade C in English Language
- A Level:
- Minimum Grade D in 2 relevant subjects AND
- SPM Pass/O Level Grade E (Pass) in Mathematics/UEC Grade C in one mathematics subject AND
- SPM Pass/O Level Grade E (Pass)/UEC Grade C in English Language
- UEC:
- Grade B in 5 relevant subjects AND
- SPM Pass/O Level Grade E (Pass) in Mathematics/UEC Grade C in one mathematics subject AND
- SPM Pass/O Level Grade E (Pass)/UEC Grade C in English Language
- Other Institution of Higher Learning (IHL):
- Relevant Foundation/Diploma accredited by MQA AND
- SPM Pass/O Level Grade E (Pass) in Mathematics/UEC Grade C in one mathematics subject AND
- SPM Pass/O Level Grade E (Pass)/UEC Grade C in English Language
- TAR UMT:
- Foundation in Business OR
- Relevant Diploma
- Note:
- Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
- TAR UMT/TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
- Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Estimated Fees
Application fees (non-refundable)
RM60
RM0
Tuition fees
RM37,400
Total payable amount
RM37,400
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