This Bachelor of Business and Commerce course consists of eight core units from the business and commerce specified study (Part A), eight units to complete a major from the business listed majors (Part B), and eight units from the free elective study (Part C). Out of your eight free electives, it is possible to study a second major, or two minors, or a minor plus four free electives, or eight free electives from the course. A minor is a set of 4 units concentrating on a single area of study. Areas of study to choose from for the Bachelor of Business and Commerce:

• Accountancy
• Applied Economics
• Banking and Financial Management
• Business Analytics
• Business and Commerce Studies (Cannot be taken as a second major)
• Econometrics and Business Statistics
• International Business Management
• Management
• Strategic Marketing
• Fintech (Minor, may be extended to a major in 2024)
• Digital Marketing (Minor, may be extended to a major in 2024)
• Sustainability (Minor only)

Strategic marketing provides you with the principles and practices of marketing, including market research, product development, pricing, and promotion. You will also learn how to develop and implement marketing plans that align with an organisation's strategic goals. You will be prepared for careers in advertising, brand management, market research, and more, with the ability to drive revenue and growth for organisations. You will also be able to adapt to changing business environments and emerging marketing trends. The Bachelor of Business and Commerce degree meets the criteria for accreditation, exemption or membership with relevant professional institutions or industry bodies.

• Accounting professional bodies
• CFA Program & CMT Association
• SAS Academic Specialization