Diploma in Digital Marketing
Methodist College Kuala Lumpur (MCKL)
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
2.5 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Aug
Tuition Fees
RM23,400
Course Structure
Common Core:
- Business Ethics
- Organisational Behaviour
- Fundamentals of Innovation and Entrepreneurship
- Introduction to Digital Business
- International Business
- Business Process Management
- Introduction to Business Communication
- Information System for Business
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Financial Accounting
- Introduction to Finance
- Introduction to Management
- Introduction to Human Resource Management
- Introduction to Marketing
- Quantitative Methods
Discipline Core:
- Digital Marketing Project
- Search Engine Optimisation
- Consumer Behaviour
- Service Marketing
- Strategic Brand Management
- Social Media Content Marketing
- Strategic Global Marketing
- Marketing Research and Analytics
- Introduction to Digital Marketing
Industrial Training:
- Industrial Training for Digital Marketing
Entry Requirements
- SPM: Min. 3 credits in any subjects
- O Level/IGCSE: Min. 3 credits in any subjects
- STPM: Min. a Grade C in any subjects
- Other Qualifications: Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis
Estimated Fees
Application fees (non-refundable)
RM1,100
Tuition fees
RM23,400
Other miscellaneous fees
RM10,500
Discounts & scholarships
-RM9,550
Total payable amount
RM25,450
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