Bachelor of Communication (Honours) in Integrated Marketing Communication

Infrastructure University Kuala Lumpur (IUKL)

Kajang, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jun, Oct

Tuition Fees

RM44,630

Course Structure

Year 1

Theories of Communication
Introduction to Social Science
Introduction to Integrated Marketing Communication
Basic Marketing
Office Application Technology
Hubungan Etnik/Pengajian Malaysia 3
Human Communication
Introduction to Corporate Communication
Tamadun Islam & Tamadun Asia/Bahasa Melayu Komunikasi 3
Mass Media and Society
Introduction to Corporate Multimedia
Communication Laws and Ethics
Public Relations Practices
Interactive Skills
MPU Subjects (U2)

Year 2

Cross Cultural Communication
Corporate Writing
Publicity
Basic Entrepreneurship
Critical Reading Skills
Free Elective I
Consumer Behaviour
E-Advertising
Managing Advertising and Promotion
Branding and Positioning
Promotional Writing, International Relations
Research Methods
Knowledge Management
MPU Subjects (U3)

Year 3

Entry Requirements

Entry Requirements

STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
A Level: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in O Level English
UEC: Minimum 5Bs (including English)
Diploma: Minimum CGPA 2.00
Matriculation/Foundation: Minimum CGPA 2.00
SAM/HSC/AUSMAT: TER/UAI: Average of 60% or higher in 5 subjects
CPU/CIMP: Average of 60% or higher in 6 subjects
IB: 26 points or higher based on 6 subjects
Other Qualifications: As recognised by the Senate of IUKL as equivalent to STPM

English Requirements

Estimated Fees

Application fees (non-refundable)

RM200

Tuition fees

RM50,630

RM44,630

Other miscellaneous fees

RM2,260

Discounts & scholarships

-RM300

Total payable amount

RM46,790

You save RM6,300 when you apply with EduAdvisor!

Other savings

Up to RM6,290