Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Sep
Tuition Fees
RM109,680
Course Structure
Semester 1:
- Quantitative Methods
- Fundamentals of Marketing
- Human Resource Management
- Consumer Behaviour
Semester 2:
- Business Skills for the Second Machine Age
- Management Accounting in Organisations
- Operations and Supply Chain Management
- Organisational Behaviour or Enterprise: Concepts and Issues
Semester 1:
- Global Strategic Marketing
- Digital Analytics for Marketing
- Responsible Marketing (new for 2021)
- Project Management or Marketing Insights
Semester 2:
- Business Research methods
- Integrated Marketing Comms
- Marketing Project (new for 2021)
- Innovation Management
Semester 1:
- Dissertation/Project
- Future Issues in Marketing
- Leisure Marketing
- Retail Marketing or International Entrepreneurship
Semester 2:
- Dissertation/Project
- Branding
- Digital Marketing
- Marketing and Management of SMEs or Marketing Sustainability
Entry Requirements
- Foundation Year Heriot-Watt University Malaysia Foundation in Science or Business: CCCC
- A Level/STPM: CCC
- UEC: 20 points or less (5 subjects not less than B grade)
- WACE/SACE: ATAR 70
- CPU: 70%
- SMA 3 (Indonesia): 7.5
- IB Diploma: 25 points
- Diploma or any other relevant qualification recognised by the Malaysian Government, acceptable to the University
Special requirements: In addition to the entry requirements above, we also require a minimum B in Mathematics at SPM/O Level or equivalent. Special English requirements may also apply.
- If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM109,680
Discounts & scholarships
-RM2,800
Total payable amount
RM107,380
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