Bachelor of Communication (Hons) Public Relations
HELP University
Bukit Damansara, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, May, Aug
Tuition Fees
RM53,150
Course Highlights
- Gain professional skills and knowledge, including professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, as well as project and relationship management
- Internship opportunities with some of the biggest brands in media and PR
- Leading institution with an international reputation with over 3 decades of experience
Course Structure
10 Common Core Subjects:
- MCH1014 Mass Communication
- MCH1024 Public Speaking
- MCH1034 Business Communication
- MCH1044 Multimedia Design
- MCH1054 Writing Mass Media
- MCH1064 Journalism
- MCH1074 Human Communication
- MCH1084 Entrepreneurship
- MCH1094 English for Academic Purposes
- MCH1004 Marketing Communication
MPU 1 (Compulsory):
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa
7 Core Subjects:
- MCH2014 Communication Theories
- MCH2024 Communication Law & Ethics
- MCH2034 Intercultural Communication
- MCH2094 Public Relations
- MCH2074 Social Research Methods
- MCH2104 Writing for Public Relations
2 Electives:
- MCH2064 Media Audience Analytics
- MCH2084 Acting for Media and Film
MPU2/MPU3 (Choose One):
- MPU3213 Bahasa Kebangsaan A*
- MPU3373 A*Gen Careers in Malaysia and Beyond
*Compulsory for local student who did not have credit in BM SPM
6 Core Subjects:
- MCH3016 Dissertation
- MCH3034 Media Planning
- MCH3074 Public Relations Campaign
- MCH3054 Social Media and Mobile Marketing
- MCH3064 Crisis Communication
- MCH3078 Industrial Training
1 Elective:
- MCH3084 Propaganda and Persuasion (Elective)
General Elective:
- GEN3513 Communication and Leadership Skills (Depending on subject availability)
MPU 3 (Compulsory):
- MPU3373 A* Gen Careers in Malaysia and Beyond
- MPU 4 (Choose One)
- MPU3412 Co-Curriculum
- Sports 2
- MPU3432 Co-Curriculum
- Event Management 2
Entry Requirements
- HELP Foundation in Arts/Foundation in Science
- STPM: At least 2 Cs
- A Level: At least 2 passes
- Senior Middle 3 (UEC): At least 5 Bs (including English)
- CPU: 5 passes with a minimum average of 50%
- SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
- International Baccalaureate: At least 24 points
- Matriculation/Foundation: At least CGPA of 2.00
- Diploma: At least CPA 2.00
- Equivalent qualification
Estimated Fees
Application fees (non-refundable)
RM300
Tuition fees
RM65,250
RM53,150
Other miscellaneous fees
RM11,400
Discounts & scholarships
-RM600
Total payable amount
RM64,250
You save RM12,700 when you apply with EduAdvisor!
Other savings
Up to RM13,050