BA (Hons) in Marketing Management (Digital Marketing)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM96,600
Course Highlights
- Dual-award degree – one from De Montfort University, UK, and one from APU
- Accredited by Chartered Management Institute (CMI) and an approved partner of Digital Marketing Institute (DMI)
- Among the first universities in Malaysia awarded Premier Digital Tech University status by the MDEC and MOHE
- Ranked top 2.1% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2025
Course Structure
Common Modules:
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
Common Modules:
- Business Ethics and Governance
- Creativity and Innovation
- International Culture and Communications
- Business Research Methods
Specialised Modules:
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Social Media and Communication
- Creative Copywriting
Internship (16 weeks)
Common Modules:
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communications
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Behavioural Science & Marketing Analytics
- Enabling Technologies for Digital Marketing
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU/APIIT Diploma
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
Estimated Fees
Application fees (non-refundable)
RM800
Tuition fees
RM96,600
Other miscellaneous fees
RM500
Discounts & scholarships
-RM800
Total payable amount
RM97,100
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM24,150