Bachelor of Arts (Hons) Business Management

UOW Malaysia KDU Penang University College

Batu Kawan, Pulau Pinang, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Mar, May, Jul, Sep, Oct

Tuition Fees

RM56,150

Course Structure

  • Business Ethics
  • Business Statistics
  • Oral Communication
  • Financial Management
  • Introduction to Accounting
  • Microeconomics
  • Macroeconomics
  • Organizational Behavior
  • Principles of Management
  • Principles of Marketing
  • Writing and Referencing
  • Business Law
  • Buyer Behaviour
  • Digital Business and E-Commerce
  • Financial Accounting
  • Human Resource Management
  • Management Accounting
  • Management Decision Making
  • Principles of Project Management
  • Research and Consultancy Methods
  • Sociology of Innovation
  • Specialisation 1
  • Specialisation 2
  • Contemporary Issues in Business and Management 1
  • Contemporary Issues in Business and Management 2
  • Leadership and High Performance Team
  • Strategic Management
  • Research Project/Consultancy Project
  • Internship
  • Specialisation 3
  • Specialisation 4

Specialisations:

  • Entrepreneurship:
    • Entrepreneur Finance
    • Entrepreneurial Marketing
    • Contemporary Entrepreneurship
    • Venture Creation
  • Marketing:
    • Branding
    • Strategic Marketing Planning
    • Marketing Communications 1
    • Marketing Communications 2

Entry Requirements

  • STPM: 2 Principal Passes (2Cs) or CGPA 2.00
  • GCE A Level: 2 Principal Passes (2Es)
  • UEC: 5 Credits (5Bs)
  • Diploma: Pass with min. CGPA of 2.00
  • Foundation/Matriculation: Pass with min. CGPA of 2.00

Estimated Fees

Application fees (non-refundable)

RM900

RM500

  • PROMO

Tuition fees

RM56,150

Other miscellaneous fees

RM5,200

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM61,050

You save RM1,200 when you apply with EduAdvisor!

Other savings

Up to RM20,000

  • Scholarship

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