Bachelor of Business Administration in Marketing (Honours)

Universiti Kuala Lumpur Business School (UniKL Business School)

Kampung Datuk Keramat, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Oct

Tuition Fees

RM39,000

Course Structure

Semester 1:

  • Writing for Academic Purposes
  • Principles of Economics
  • Principles of Management
  • Financial Accounting
  • Business Mathematics
  • Business Communication

Semester 2:

  • Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia
  • Business Ethics and Corporate Governance
  • Foreign Languages 1
  • Co-Curriculum

Semester 3:

  • Retail Management
  • Finance I
  • Principles of Marketing
  • Organisational Behaviour
  • Tamadun Islam & Tamadun Asia (TITAS)/Bahasa Melayu Komunikasi 2
  • Business Statistics

Semester 4:

  • Advertising&Promotion Strategy
  • Consumer Behavior
  • Management Information System
  • Business Law
  • Technopreneurship
  • Elective 1

Semester 5:

  • Hubungan Etnik/Pengajian Malaysia 3
  • E-Marketing
  • Innovation Management
  • Foreign Languages 2

Semester 6:

  • Retail Merchandising Management
  • Customer Relationship Management
  • Marketing Strategy
  • Marketing Management
  • Elective 2
  • Elective 3

Semester 7:

  • Sales Management
  • Pricing Strategy & Tactics
  • Marketing Channels Management
  • Marketing Research
  • Personal selling
  • Elective 4

Semester 8:

  • Seminar
  • Elective 5
  • Elective 6

Semester 9:

  • Internship
  • Human Resource Management
  • Small Business Management
  • Strategic Management
  • Creative Problem-Solving
  • Operation Management
  • Supply Chain Management

Entry Requirements

  • STPM: Pass STPM or its equivalent with at least Grade C (GP2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR 
  • STAM: A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR 
  • Diploma: Any qualifications equivalent to Diploma or Advanced Diploma with CGPA 2.00; OR 
  • Matriculation/Foundation: Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR
  • A Level: Pass A Level with minimum Grade D in TWO (2) subjects and a pass in Mathematics and English at O level, or any equivalent qualification; OR
  • IB: Pass in International Baccalaureate (IB) with at least 24 points; OR
  • HND: Pass Higher National Diploma (HND) UK (MQF Level 4) in related area and recognized government of Malaysia and according to approval by UniKL Senate; OR
  • Qualification of 12 years of schooling with the following conditions:
    • It is the highest school qualification in the country of origin;
    • It can be used as entry qualification for bachelor's degree programme in the country of origin.
  • Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) Qualification:
    • Pass Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subject to the approval of the Senate/Academic Board of the relevant institution; OR
    • Pass the DKM/DLKM/DVM with a minimum CGPA of 2.00 AND have at least two (2) years of work experience in the related field.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM39,000

Other miscellaneous fees

RM2,450

Total payable amount

RM41,450

Other savings

Up to RM2,000

  • Rebate
  • Discount

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