Bachelor of Business Administration (Hons) Marketing Management
Multimedia University (MMU)
Bukit Beruang, Melaka, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Oct
Tuition Fees
RM54,250
Course Structure
- Financial Accounting for Managers
- Information Systems Concepts
- Mathematics for Managers
- Fundamental of Marketing
- English for Business Studies
- Fundamental of Finance
- Introductory Macroeconomics
- Understanding Management
- Statistics for Managers
- Fundamental of Business And Entrepreneurship
- Managing Organisational Behaviour
- Business Marketing
- Management Accounting for Managers
- Introductory Microeconomics
- English for Business Communication
- Managing Human Resource
- Understanding Consumer
- Psychology
- Business and Commercial laws
- Business Information Systems
- Quality and Operations Management
- Market Planning and Management
- Industrial Training
- Business Ethics
- Marketing Research Methods
- Promotional Marketing
- Marketing in Service Industries
- Retailing
- Management of Strategy
- Marketing Management Research Project
- Strategic Marketing
- Malaysian Economy
- Electronic Business
- Business-to-business Marketing
Year 1:
- U2 - Bahasa Kebangsaan A or Foreign Language
- U1 - Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians/Islamic Institutions
Year 2:
- U1 - TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
- U3 - Introduction to Multicultural Studies in Malaysia/Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia
Year 3:
- U4 - Co-curriculum
TWO (2) subjects should be taken from the following:
- Brand Management
- International Marketing
- Selling and Sales Management
- Supply Chain Management
- Social Media and Digital Marketing
- Enterprise Systems Planning and Management
Entry Requirements
- Foundation/Matriculation: Pass Foundation/Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
- STPM: Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- A Level: Pass A Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- STAM: Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
- UEC: Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O Level English or equivalent;
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM54,250
Other miscellaneous fees
RM2,270
Discounts & scholarships
-RM300
Total payable amount
RM56,220
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM5,425