Bachelor of Business Administration (Hons) Marketing Management

Multimedia University (MMU)

Bukit Beruang, Melaka, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Oct

Tuition Fees

RM54,250

Course Structure

  • Financial Accounting for Managers
  • Information Systems Concepts
  • Mathematics for Managers
  • Fundamental of Marketing
  • English for Business Studies
  • Fundamental of Finance
  • Introductory Macroeconomics
  • Understanding Management
  • Statistics for Managers
  • Fundamental of Business And Entrepreneurship
  • Managing Organisational Behaviour
  • Business Marketing
  • Management Accounting for Managers
  • Introductory Microeconomics
  • English for Business Communication
  • Managing Human Resource
  • Understanding Consumer
  • Psychology
  • Business and Commercial laws
  • Business Information Systems
  • Quality and Operations Management
  • Market Planning and Management
  • Industrial Training
  • Business Ethics
  • Marketing Research Methods
  • Promotional Marketing
  • Marketing in Service Industries
  • Retailing
  • Management of Strategy
  • Marketing Management Research Project
  • Strategic Marketing
  • Malaysian Economy
  • Electronic Business
  • Business-to-business Marketing

Year 1:

  • U2 - Bahasa Kebangsaan A or Foreign Language
  • U1 - Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians/Islamic Institutions

Year 2:

  • U1 - TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
  • U3 - Introduction to Multicultural Studies in Malaysia/Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia

Year 3:

  • U4 - Co-curriculum

TWO (2) subjects should be taken from the following:

  • Brand Management
  • International Marketing
  • Selling and Sales Management
  • Supply Chain Management
  • Social Media and Digital Marketing
  • Enterprise Systems Planning and Management

Entry Requirements

  • Foundation/Matriculation: Pass Foundation/Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
  • STPM: Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • A Level: Pass A Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • STAM: Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  • UEC: Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O Level English or equivalent;

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM54,250

Other miscellaneous fees

RM2,270

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM56,220

You save RM300 when you apply with EduAdvisor!

Other savings

Up to RM5,425

  • Discount

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