Bachelor of Arts (Hons) Marketing (3+0 Anglia Ruskin University, UK)

Imperium International College

Fraser Business Park, Kuala Lumpur, Malaysia

This programme has been discontinued. View other courses offered by Imperium International College here.

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jul, Sep

Tuition Fees

RM42,965

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Course Structure

Year 1

Economics for Business and Management
Introduction to Accounting and Finance
Introduction to Business Law
Academic Skills
Marketing Essentials
Analysis of Business
Introduction to People, Organisation and Management
Information Technology for Business
Hubungan Etnik/Bahasa Melayu Komunikasi 2
Strategic Planning for Entrepreneurs

Year 2

Business to Business Marketing
International Business
Systems and Operations Management
Marketing Communications
Business Research Methods
Consumer Behaviour
Asian Entrepreneurship and Innovation
Tamadun Islam dan Tamadun Asia/Pengajian Malaysia 3
Malaysian Economy

Year 3

Organisational Change Management
Strategic Management Analysis
Sustainable Management Futures
Retail Marketing
International Marketing
Marketing Consultancy
Undergraduate Major Project (Desk Based)
Community Services
Internship (3 months)

Entry Requirements

Into Year 1:

A Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O Level/equivalent
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English.

Into Year 2:

Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA of 2.0
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0 *This only applies to IIC diploma programmes. For non IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted*
Any other equivalent Diploma: Pass with a minimum CGPA 2.0

Note: The requirement to pass Mathematics and English subjects at SPM level for candidates in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.