Bachelor of Communication (Hons) Marketing Communication
HELP University
Bukit Damansara, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, May, Aug
Tuition Fees
RM53,150
Course Highlights
- Gain knowledge beyond traditional advertising, with curriculum that incorporates business, marketing and management perspectives into advertising
- Leading institution with an international reputation with over 3 decades of experience
Course Structure
10 Common Core Subjects:
- MCH1014 Mass Communication
- MCH1024 Public Speaking
- MCH1034 Business Communication
- MCH1044 Multimedia Design
- MCH1054 Writing Mass Media
- MCH1064 Journalism
- MCH1074 Human Communication
- MCH1084 Entrepreneurship
- MCH1094 English for Academic Purposes
- MCH1004 Marketing Communication
MPU 1 (Compulsory):
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa (Local Students)
6 Core Subjects:
- MCH2014 Communication Theories
- MCH2024 Communication Law & Ethics
- MCH2034 Intercultural Communication
- MCH2114 Advertising
- MCH2124 Consumer Behaviour
- MCH2074 Social Research Methods
2 Electives:
- MCH2204 Information Technology, Mass Media & Society
- MCH2304 Communication in the Workplace
- MPU2/MPU3 (Choose One)
- MPU3213 Bahasa Kebangsaan A*
- A*Gen Careers in Malaysia and Beyond
*Compulsory for local student who did not have credit in BM SPM
6 Core Subjects:
- MCH3016 Dissertation
- MCH3034 Media Planning
- MCH3104 Advertising Copywriting
- MCH3054 Social Media and Mobile Marketing
- MCH3124 Advertising Campaign
- MCH3078 Industrial Training
1 Elective:
- MCH3114 Creative Advertising Strategies
General Elective:
- GEN3513 Communication and Leadership Skills (Depending on subject availability)
MPU 4 (Choose One):
- Co-Curriculum
- Sports 2
- MPU3432 Co-curriculum
- Event Management 2
Entry Requirements
- HELP Foundation in Arts/Foundation in Science
- STPM: At least 2 Cs
- A Level: At least 2 passes
- Senior Middle 3 (UEC): At least 5 Bs (including English)
- CPU: 5 passes with a minimum average of 50%
- SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
- International Baccalaureate: At least 24 points
- Matriculation/Foundation: At least CGPA of 2.00
- Diploma: At least CPA 2.00
- Equivalent qualification
Estimated Fees
Application fees (non-refundable)
RM300
Tuition fees
RM65,250
RM53,150
Other miscellaneous fees
RM11,400
Discounts & scholarships
-RM600
Total payable amount
RM64,250
You save RM12,700 when you apply with EduAdvisor!
Other savings
Up to RM13,050