Specialisation Courses: 

• Integrated Marketing Communication 
• Services Marketing 
• Consumer Behaviour 
• Sustainable Marketing 
• Applied Digital Marketing Strategies 
• Branding and Brand Activation
• International Marketing 
• Marketing Research 
• Social Media Content Marketing 
• Marketing Management

Internship: 

• Industrial Training

Core Courses: 

• Public Speaking 1
• Public Speaking 2
• Volunteerism and Service Learning
• Entrepreneurship and Innovation
• Corporate Social Policy
• Principles of Management
• Principles of Finance
• Principles of Marketing
• Principles of Microeconomics
• Principles of Macroeconomics
• Organizational Behaviour
• Principles of Accounting
• Management Information Systems / Financial Management
• Business Mathematics / Project Management
• Human Resource Management
• Business Law
• Strategic Management
• Business Statistics

MPU Courses: 

• Tamadun Islam Tamadun Asia (TITAS) (Local) 
• Hubungan Etnik (Local) 
• Malaysian Studies (International) 
• Bahasa Melayu Komunikasi 2 (International)
• Thinking Skills / Bahasa Kebangsaan A 
• Introduction to the Malaysian Constitution 
• Co-Curriculum (Professional Event Management / Community Engagement & Volunteering)

Electives (choose 4 courses only): 

• Retailing Management 
• Service Operations Management
• Problem Solving and Decision Making
• Contemporary Issues in Business
• Introduction to Psychology
• Leadership, Innovation and Change
• Logistic and Channel Management
• Consumer Behaviour and Social Media
• Organizational Design
• Quality Management Systems and Auditing 
• Negotiation and Conflict Resolution
• Organizational Development
• Production and Operations Management
• Quality Management